TikTok is introducing a new feature that permits them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the company revealed that it presently contains in excess of 1 billion content made with AI.
Trial and Implementation
The update is being tested over the following weeks before a global rollout. This advancement aligns with a increase in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding content creators on a competing service only show content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the ability to see more or less of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The service announced that there are presently 1.3 billion videos on its service identified as AI-generated. In total, over 100 million pieces of content are uploaded to the app daily, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the level of artificial media they view by accessing the content preference feature in the application and picking “AI-generated content”. Additional categories that currently be controlled under the setting cover politics, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s policies require content makers to identify lifelike AI-made content, and it bans harmful fake videos of celebrities or crisis events. Any realistic AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the app will henceforth attach an AI-generated tag to content produced via its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This measure is intended to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a two million dollar awareness program for experts and organizations to produce learning resources about using AI responsibly. This initiative will support educational bodies specializing in teaching computer science.
Content Safety Approach
TikTok has justified its moderation strategy, following controversy over intentions to make redundant a large number of review team members in Britain. It is set to reduce a significant number of roles in its content moderation department in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but automated tools can shield workers by removing the most graphic content prior to it gets reviewed by humans. TikTok stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
